Abstract

The intensity of competition between institutions and the constant change in their environment has made them actually think about abandoning their traditional management methods and moving to new methods that focus on creativity and innovation. This study aims to identify the role and the importance of creativity and innovation in changing an organization. Relying on creative works and creative design as mechanisms for the change process in the organization.
Key words : creativity, innovation ,changement de l’entreprise .

Information

Item Type:	Conference
Divisions:
ePrint ID:	4663
Date Deposited:	2023-12-06
Further Information:	Google Scholar
URI:	https://www.univ-soukahras.dz/en/publication/article/4663

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