Résumé

Abstract:
Through this intervention, we seek to clarify the meaning of supply chain management and its relationship to the development of e-commerce between individuals and institutions as well as between enterprises. That we aim to demonstrate the importance of supply chain management to synchronizing all external contacts, as it enables access to the latest information in real time, and since the organization can establish electronic marketing relationships within the framework of "business B2B". Or "business B2C ", we have concluded that electronic commerce is subject to success conditions that are dependent on indicators to understand the orientation of the electronic consumer and the institutions active in this field.
Keywords : customer relationship management, supply chain management, e-commerce.
JEL Classifications: L14, O32, O32.

Information

Item Type:	BookChapter
Divisions:	» laboratoire de Modélisation et Analyse Socio-Economique en Science de l’Eau
ePrint ID:	2816
Date Deposited:	2021-10-29
Further Information:	Google Scholar
URI:	https://www.univ-soukahras.dz/fr/publication/article/2816

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