Section outline

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    This course is divided into two formats (with full priority given to the first format):

    • First Format: A graduation project in accordance with Ministerial Decree No. 1275.

    • Second Format: A traditional Master’s thesis.

    This understanding is reinforced through learning activities during the tutorial sessions.

    Lecture Number Title
    Lecture 1 Introductory Lecture: Course Overview, Objectives, and Student Motivation
    Lecture 2 Design Thinking
    Lecture 3 Identifying the Target Audience – Who is the Customer?
    Lecture 4 Defining the Value Proposition – What is the Customer Looking For?
    Lecture 5 Structuring Operations – Steps for Product Creation
    Lecture 6 Financial Study – Cost and Revenue Structure
    Lecture 7 Business Model Canvas (BMC)
    Lecture 8 Business Environment Analysis – PESTEL & Porter’s 6 Forces
    Lecture 9 From Scratch to Prototyping – Designing the First Prototype
    Lecture 10 Identifying the MVP (Minimum Viable Product)