Abstract

Summary:
Through this intervention, we seek to clarify the comprehensive meaning of supply chain management and its relationship to the development of commercial deals that take place between dealers, on top of which is electronic commerce between individuals and institutions, as well as electronic commerce between institutions, which poses enormous growth potential in the market, so that we aim to demonstrate the importance of supply chain management as the primary key to synchronizing all the external contacts of the organizations, as it is through it that the latest information can be accessed in real time, and since the organization can establish electronic marketing relationships to exchange products, services, or information within the framework of "B2B business for business", or in the context of what is called "B2C business for consumers", we have concluded that electronic commerce is subject to basic success conditions that are dependent on real indicators to understand the orientation of both the electronic consumer and the institutions active in this field.
Keywords: customer relationship management, supply chain management, e-commerce.

Information

Item Type:	Conference
Divisions:	» laboratory of Modeling and Socio-Economic Analysis in Water Science
ePrint ID:	2815
Date Deposited:	2021-10-29
Further Information:	Google Scholar
URI:	https://www.univ-soukahras.dz/en/publication/article/2815

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