بلايلية ربيع and عزوزي خديجة (2021) إدارة سلسلة التوريد (SCM) في ظل التجارة الإلكترونية (B2C / B2B). الإدارة الإلكترونية في الجزائر الواقع وإشكالية التطبيق , منشورات مخبر البحوث والدراسات الاقتصادية, ISBN : 978-9931-9719-1-7 ,
Scientific Publications
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Abstract
Abstract:
Through this intervention, we seek to clarify the meaning of supply chain management and its relationship to the development of e-commerce between individuals and institutions as well as between enterprises. That we aim to demonstrate the importance of supply chain management to synchronizing all external contacts, as it enables access to the latest information in real time, and since the organization can establish electronic marketing relationships within the framework of "business B2B". Or "business B2C ", we have concluded that electronic commerce is subject to success conditions that are dependent on indicators to understand the orientation of the electronic consumer and the institutions active in this field.
Keywords : customer relationship management, supply chain management, e-commerce.
JEL Classifications: L14, O32, O32.
Through this intervention, we seek to clarify the meaning of supply chain management and its relationship to the development of e-commerce between individuals and institutions as well as between enterprises. That we aim to demonstrate the importance of supply chain management to synchronizing all external contacts, as it enables access to the latest information in real time, and since the organization can establish electronic marketing relationships within the framework of "business B2B". Or "business B2C ", we have concluded that electronic commerce is subject to success conditions that are dependent on indicators to understand the orientation of the electronic consumer and the institutions active in this field.
Keywords : customer relationship management, supply chain management, e-commerce.
JEL Classifications: L14, O32, O32.
Information
| Item Type | BookChapter |
|---|---|
| Divisions |
» laboratory of Modeling and Socio-Economic Analysis in Water Science |
| ePrint ID | 2816 |
| Date Deposited | 2021-10-29 |
| Further Information | Google Scholar |
| URI | https://univ-soukahras.dz/en/publication/article/2816 |