Abstract

Summary

This study aims to explore the contribution of international marketing practices in activating the organizational change process at the level of the economic institution in general and the Algerian Cement Industrial Complex (GICA) in specific, Through field research on three subsidiary companies in northeastern Algeria affiliated with the Algerian Cement Industrial Complex (GICA), namely the Cement Company in Oum El Bouaghi, the Cement Company in Batna, and the Cement Company in Tebessa, the study investigates the impact of key dimensions of international marketing, including international product, pricing, promotion, and distribution practices on major areas of organizational change within the institution (strategic change, structural change, technological change, human and cultural change).
The study adopted a descriptive - analytical approach using a case study method, a questionnaire consisting (40) statements was designed to collect primary from the study population, the questionnaire was distributed to a sample of management staff at both the upper and middle levels of the cement industry companies affiliated with the Algerian Cement Complex, The Algerian cement industry, totaling (168) individuals, Data analysis and hypotheses testing were conducted using the Statistical Package for the Social Sciences (SPSS) program, The study concluded with several key finding, including:
- The Algerian Cement Complex (GICA) exhibits actual implementation of international marketing in its various dimensions.
- There is a statistically significant relationship between international marketing and organizational change management in the Algerian Cement Complex (GICA).
- The study identified a statistically significant impact of international marketing on activating organizational change management in the Algerian Cement Complex (GICA).
In conclusion, the study proposes a set of recommendations aimed at benefiting national institutions seeking to adopt the philosophy of international marketing, It emphasizes the necessity of relying on organizational change management as a means to respond to all developments occurring in the marketing environment, whether local or international.
Key words: organizational change management, re-engineering, total quality management, international marketing, strategic planning for international marketing, international marketing mix.

Information

Item Type:	Thesis
Divisions:	» Laboratory of Research and Economic Studies » Faculty of Economic, Commercial and Management Sciences
ePrint ID:	4868
Date Deposited:	2024-02-20
Further Information:	Google Scholar
URI:	https://www.univ-soukahras.dz/en/publication/article/4868

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