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Abstract: This study aims to know the impact of internal marketing in its five dimensions in reaching the achievement of the proficiency of the university professor of all three types in the university of Guelma, and Souk Ahras, by using the field study methodology based on 62 questionnaires and analyzing them in the SPSS statistical program. The study found that all dimensions of internal marketing affect the university professor’s competencies, because any effort or interest shown by the university towards improving the university professor’s competence will certainly appear in the achievements and results.
.keyword: internal marketing; professor; proficiency; field study
JEL classification code : M31, I23

Item Type	Journal
Divisions	» laboratory of Modeling and Socio-Economic Analysis in Water Science
ePrint ID	2818
Date Deposited	2021-10-29
Further Information	Google Scholar
URI	https://univ-soukahras.dz/en/publication/article/2818

@article{uniusa2818,
    title={أثر التسويق الداخلي في تحقيق كفاءة الأستاذ الجامعي دراسة جامعة قالمة وجامعة سوق أهراس},
    author={عزوزي خديجة and بلايلية ربيع},
    journal={مجلة أبحاث اقتصادية وادارية}
    year={2021},
    volume={15},
    number={1112-7902},
    pages={291-310},
    publisher={جامعة بسكرة}
}